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Some of the original flyer designs from the award-winning hip hop club night 'The Get Down' at Bar Rumba, Shaftesbury Ave in London (not to be confused with the Netflix series, this was before that). Part of the early 2000s London hip hop nightlife, the night became a standout in the UK's underground music scene.
The Get Down was originally built around a core crew of respected UK DJs, known for their skills on the decks and deep roots in hip hop culture. The night ran on a four turntable setup and focused on hip hop, soul, and R&B.
More flyers in the flipbook below, including some of the Eclectic Breaks at Herbal, Shoreditch flyer designs and other examples.
Use the left and right arrows, click and drag a page corner or use the book buttons to navigate.
Tony Vegas (Scratch Perverts) and DJ Plus One flyer and poster.
Sleeve Design
Sleeve artwork for 'The Essence', a mixtape by DJ Blakey, 2004 Technics DMC UK Champion and BBC Radio 1Xtra alum.
'The Essence', the foundations of hip hop culture.
Sleeve Design
Sleeve artwork for Truesicians, the Champion UK DJ crew featuring DJ 2Tall, DJ Daredevil (RIP), DJ Blakey and DJ Whut.
Sleeve Design
The Masters, an underground hip hop group signed to the independent US label New Realm Records out of Miami.
Sleeve Design
Sleeve for a mixtape by Aphletik MC, a Long Beach born, UK based emcee known for his work with Bone Idols and collaborations with UK hip hop icon Ty. Aphletik, a standout in underground circles, the Bone Idols' 2003 single 'Keep On' feat. Ty, released via Above The Clouds Recordings.
His fast, freestyle inspired style earned him accolades like the 2004 Diesel-U Best New Hip Hop Act award.
Flyer Design
A cohesive flyer series for Eclectic Breaks, a block party style club night held at Herbal in Shoreditch, East London. The series supported a string of club nights with standout sets like MC Ty (RIP) and DJ Biznizz.
Flyer Design
The back of the flyer for the 1999 album launch of The Usual Suspects, released on the legendary Renegade Hardware label. Held at the Central Club in Reading, the event featured a heavy lineup including DJ Bailey and MC Rage. Central figures in the golden era of UK techstep and drum & bass.
Built to match the music's intensity. Near black background, white typography, and red spray painted horizontal bars gave the layout a hard energy. The central image on the front, a negative cityscape subtly pixelated to mimic VHS-C analogue distortion added a sense of surveillance era grit and industrial tension.
On the reverse, the Renegade Hardware logo dominated the composition in red, with type rendered in clean white over red and black, with a subtle diffused glow effects around to reinforce the analogue, urban aesthetic. The design intentionally reflected the hard sounds of the label. Raw and underground.
Web Design
EBi was a niche initiative from Eclectic Breaks, built to connect top tier DJs and producers from the turntablist, hip hop, drum & bass, and electronic scenes with opportunities in gaming, film, and interactive media. I designed and art directed the full EBi project mocking up layouts, UI components, and visuals that defined the project's identity. I delivered static HTML prototypes that were later adapted into a Flash based CD ROM by the in house team containing pages and music for the long list of artists signed.
The platform featured some of the most respected names in underground music. Roc Raida, Rob Swift, Joe Beats, DJ Craze, I led the site, directing visuals, layouts, and likely some of the code apart from a few contributed slideshow elements.
I also designed the TheyMadeMeDoIt.com microsite a good while back. A digital front for a London street art activation tied to the 2004 UK release of Donnie Darko. A collective of 12 graffiti artists was given exactly 6 hours, 48 minutes, and 12 seconds (a nod to the film) to complete 'They Made Me Do It' murals across the city.
The site launched with a minimal 'coming soon' blog and slideshow of artists' work, each framed in Polaroid style visuals. Built as a tabletop collage. Black and white ink tags layered on a brown card texture, with Polaroids scattered on top which were a slideshow of pieces of the artists work. It mirrored the ephemeral nature of street art. The project eventually ended, but the Theymademedoit project left a memorable mark on underground art.
Packaging Design
I led the original branding, packaging, marketing, and web design for the EB ProXFade crossfader. A high performance DJ hardware product that gained strong traction in the global turntablist scene. My work established a cohesive visual identity across all platforms leading up to the release.
After I moved on and the fader launched, the visual direction evolved as new design decisions were layered onto the original, I believe the packaging remained the same.
